About Us

Built for Post-Acute Teams By Someone Who Had to Unlearn Everything

ReferralFlow's founder, Dr. Joshua Newman, spent years in medicine, health tech, and enterprise software. When he moved into hospice leadership, he brought frameworks, experience, and confidence that the right system would unlock growth.

Reality had other plans.

Post-acute growth doesn't run on pipelines and conversion funnels. It runs on relationships, consistent presence, and knowing which accounts actually matter right now. And the software built for "sales" had no idea how to handle that.

Why Existing Tools Miss the Mark

Josh tried everything:

- Modern CRMs built for digital marketing, e-commerce clicks, and email sequences (hospice isn't built on subscribers)

- Healthcare CRMs bolted onto EMRs as an afterthought (should stick with the core competency)

- Enterprise platforms designed for international 7-figure deal cycles (not for us but we're glad you're here)

- Spreadsheets and forms cobbled together and pushed to the limit (though they're pretty powerful)

They all failed. None were built for us. And our work is different.

Our work happens in parking lots between visits, in hallways during quick conversations, and in cars while driving to the next account. It requires speed, simplicity, and flexibility.

Those tools didn't get it. So we built one that does.

What We Built

ReferralFlow is a decision and insight engine for post-acute growth.

You can't improve what you can't see. You can't coach without data. And you can't scale if your system fights your team.

We built software that:

- Shows you what's actually happening in the field

- Surfaces the accounts and actions that drive census

- Makes AI useful (and hopefully cool) instead of annoying

- Gets out of your way when it should

- Demands your attention when it matters

Fast, clear, and built for the way liaisons and agencies actually work.

What Makes It Different

Instant Adoption
Liaisons learn it in under 5 minutes. Managers get value on day one.

Intelligence, Not Noise
AI that identifies risks, opportunities, and coaching moments—without burying you in dashboards.

Built for the Field
Mobile-first. Captures what matters without slowing anyone down.

Action-Oriented
Every screen answers: "What should I do next?"

Designed for Scale
Whether you run 3 liaisons or 30, you get the same clarity and control.

Who We Serve

Hospice agencies
Home health organizations
Palliative care teams
Multi-site operators
PE-backed consolidators
Leadership teams seeking clarity
New agencies building a growth culture from day one

Everyone in post-acute management deserves the same thing:

Visibility. Confidence. And a system that supports the work you already know drives census.